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Como fechar parcerias com poucos seguidores em um perfil pequeno? Conversei com a dona de uma das maiores empresas de cosméticos do Brasil e ela me passou o segredo para escolher as Influenciadoras perfeitas para a marca não tem nada a ver com o número de seguidores), e sim: a forma que ela gera o conteúdo e se causa gatilho de compra. A parceria não pode ser genérica, esfilo Google, eu gosto do estilo UGC de criar, em forma de vlogs, resenhas, narrações e vídos satisf...
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