Mute
Wili | Marketplaces
Vender mais não significa, necessariamente, ganhar mais. No marketplace, é fácil se empolgar com faturamento, pedidos entrando e recordes de venda. Mas a pergunta que realmente importa é outra: quanto sobrou no final? Comissão, frete, imposto, anúncio, custo do produto, devoluções… tudo isso impacta sua margem. E é por isso que muita operação cresce em faturamento sem crescer em lucro. Quem quer construir uma empresa de verdade precisa parar de olhar só para venda e começar a olhar para ma
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