Mute
wellbts_
Muitos empreendedores acreditam que a qualidade técnica do produto é o suficiente para dominar o mercado sozinho. A família fundadora da Ypióca provou na prática que o controle dos canais de vendas vale muito mais do que a receita secreta da bebida. Eles venderam a marca por 900 milhões para uma gigante europeia apenas entregando o atalho comercial, enquanto mantinham os ativos imobiliários e industriais totalmente seguros para as próximas gerações do grupo.
Follow
0
0
0
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