Mute
Quem lacra, não lucra. Havaianas. Todo mundo usaVA…. Agora, não usa mais. Isso aqui é sobre posicionamento. É sobre como você faz marketing. E como uma empresa sólida por décadas pode enfrentar um cancelamento gigante quando se afasta do próprio DNA. A Havaianas se posicionou de forma errada. Usou um branding inadequado. Fugiu completamente do conceito e da “bandeira” que sempre vestiu. Resultado? Cancelamento em nível nacional. E isso ainda vai dar o que falar.
Follow
523
162
133
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