Mute
Luciano Montelatto
O verdadeiro poder de uma marca está naquilo que ela desperta e não no que ela mostra. A cena de Mad Men revela isso com clareza: o chocolate Hershey não é apenas um produto embalado em papel marrom. É o símbolo de um gesto simples que ganhou um significado eterno. É o sabor que se mistura com a memória do afeto. Uma marca só se torna inesquecível quando deixa de ser um objeto de consumo e passa a ser uma ponte emocional. O seu logotipo é a porta, mas o que importa é o que existe depois del
Follow
37
0
15
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