Mute
Luciano Montelatto
Você já viu aquelas empresas que mudam o logotipo achando que estão fazendo rebranding? Pois é, 99% das pessoas acreditam que marca é estética. Mas será que é isso mesmo? E se eu te dissesse que branding não tem nada a ver com o que você mostra, mas com o que as pessoas sentem antes de pensar? Segundo o Journal of Consumer Psychology, 95% das decisões de compra são emocionais. Ou seja, sua marca é um gatilho mental, não um gráfico bonito.
Follow
38
1
16
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