Mute
Leo Kuba
Viralizar nem sempre significa construir uma marca mais forte. Greg Machado, fundador e CEO da Dane-se, conta que no início a empresa estava muito focada em crescer audiência e acumular seguidores, até uma ação de lançamento viralizar e fazer a marca perder quase 15 mil deles. Com o tempo, a estratégia mudou. A Dane-se encontrou no Build in Public uma forma de mostrar os bastidores reais do negócio, chegando a compartilhar faturamento e outros números da empresa. A transparência virou parte do c
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