Mute
Leo Kuba
Micael Crasto, fundador da Blank e do Lord Journal, percebeu que grandes criadores se consolidaram repetindo um formato reconhecível antes de ampliar sua produção. Para testar essa tese, criou o Lord Journal, um perfil sobre marcas de luxo e manteve uma estrutura recorrente. O projeto chegou a 100 mil seguidores no primeiro mês e a 200 mil no segundo, de forma orgânica. Sem mostrar o rosto, o perfil construiu valor e autoridade próprios. Um exemplo de como formato, consistência e posicionamento
Follow
7
1
2
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