Mute
fernandomiranda777
A volta da Odebrecht mostra uma verdade desconfortável sobre negócios: reputação pode ser destruída, mas memória de mercado nem sempre desaparece. A Novonor tentou criar distância simbólica. Mudou nome, governança, narrativa e estrutura. Mas, no fim, voltou ao ativo mais valioso que ainda tinha: reconhecimento técnico acumulado em décadas de obra pesada. Marca também é infraestrutura. Carrega confiança, rejeição, histórico, acesso e lembrança. Às vezes, o passivo reputacional pesa. Às vezes, ...
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993
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