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Uma empresa que começou vendendo peixe seco e macarrão hoje responde por 20% do PIB da Coreia do Sul. A Samsung não é só uma marca de celular – ela virou infraestrutura: do telefone à tela do seu iPhone, do seguro ao navio, do parque de diversão à economia inteira de um país. Grande lição: quando você domina toda a cadeia, você não disputa mercado. Você se torna o mercado. Você acha saudável um país depender tanto assim de um único grupo? #marketing #samsung #smartphone
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