Mute
fernandomiranda777
Você não sabia, mas Ray-Ban, Oakley, Transitions e até a Óticas Carol estão no mesmo tabuleiro – e quem move as peças é a EssilorLuxottica. Um órfão em Milão montou a Luxottica do zero, foi comprando fabricante, distribuidor, loja, Ray-Ban, Oakley… até controlar praticamente tudo que envolve óculos no mundo. Isso não é “mercado livre”, é estratégia de monopólio em câmera lenta. A lição? Ele não quis competir, quis dominar cada etapa da cadeia – do design à vitrine do shopping. E, toda vez que...
Follow
953
10
91
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