Mute
Evandro Gabriel
Ninguém compra a “décima melhor pizza da cidade”. E ninguém paga R$ 100 mil em um relógio simplesmente porque ele marca as horas. Empresas não vendem apenas produtos. O trabalho delas está mais relacionado a vender percepções, desejos e identidades. Por isso, nem sempre o empresário deve focar no que o produto é de verdade, seu custo de produção ou sua utilidade. E isso não significa enganar o cliente. Significa entender que o cliente não compra apenas o que o produto é. Ele compra o que aq
Follow
33
1
14
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