Mute
Estúdio Vode
Recentemente a Apple anunciou que vai continuar dando suporte ao iPhone 11… um modelo de 2019, com 6 anos de uso.⁣ ⁣ Parece detalhe… mas é uma lição de branding e posicionamento.⁣ ⁣ Quando uma marca valoriza o próprio produto no longo prazo, ela:⁣ ✔️ Prolonga o ciclo de vida do cliente⁣ ✔️ Reduz a necessidade de trocas rápidas⁣ ✔️ Mantém o preço mais alto por mais tempo⁣ ✔️ Cria percepção de valor⁣ ✔️ Fideliza sem precisar forçar⁣ ⁣ 👉 Suporte é estratégia.
Follow
26
0
10
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