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Nos bastidores, a Globo demonstrou desconforto com a escolha de Shakira para o terceiro ano do “Todo Mundo no Rio”. A emissora, que adquiriu os direitos do projeto com antecedência, apostava em um nome de impacto global semelhante aos anos anteriores, quando Madonna e Lady Gaga impulsionaram forte repercussão e audiência. A decisão gerou comentários internos sobre expectativa, apelo internacional e estratégia para o evento. #Globo #Shakira #TodoMundoNoRio #TV
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