Mute
Willian Albeon - Geolocalização
Na minha visão, um dos maiores erros de quem faz marketing em São Paulo é tratar a cidade inteira como se tivesse o mesmo comportamento de consumo. Não tem. São Paulo possui 32 subprefeituras e dezenas de distritos, com diferenças importantes de população, renda, mobilidade e características econômicas. A própria Prefeitura disponibiliza esses dados de forma segmentada. Por isso, quando penso em geolocalização para aquisição de clientes, eu não começo perguntando: “Como vender em São Paulo?”
Follow
9
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