Mute
Carlos Teles
A Louis Vuitton carrega o troféu da Copa do Mundo desde 2010. Não a bola. Não a chuteira. O troféu. O objeto mais desejado do futebol mundial entra em campo dentro de um estojo dela. E aqui está o que quase ninguém percebe: A Louis Vuitton não estava vendendo bolsa ali. Ela estava fazendo uma das jogadas mais inteligentes do branding: transferência de significado. Quando duas coisas de valor se encontram, elas trocam percepção. O troféu empresta glória pra marca. A marca empresta luxo pro
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