Mute
Thaina Iansen
Marcella Tranchesi foi influenciadora de moda por 12 anos, mas nunca largou a paixão pela cozinha. Na pandemia, voltou a fazer bolos caseiros e postou sem pretensão, até a audiência implorar pra comprar. Em 2024, lançou a Doce Aquarella com o Rappi: 178 pedidos em 3 minutos, app travou e o CEO apareceu na cozinha dela no dia seguinte. Em 3 meses, quase 20 mil pedidos e 40% eram clientes voltando. O segredo? Se recusou a industrializar. Manteve tudo caseiro e protegeu a qualidade acima do volu...
Follow
0
1
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