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Melek Finansial
Panera Bread, sebuah kafe di AS yang punya program Unlimited Sip Club, di mana pelanggan bisa nikmatin minuman tanpa batas selama sebulan hanya dengan sekali bayar US$14,99. Strategi ini sukses bangun loyalitas pelanggan dan naikkin frekuensi kunjungan. Dengan sistem langganan ini, pelanggan cenderung datang lebih sering, membeli lebih banyak, dan membawa teman. Hal ini memperbesar potensi penjualan tambahan dan memperkuat branding Panera Bread sebagai kafe yang memberikan nilai lebih. Dalam 18...
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