Mute
Rafael Pilat - Mkt de Confiança
A Heineken entendeu uma regra que muita empresa ignora: conhecer seu público vai muito além de dados demográficos. É entender seus códigos, referências, desejos e barreiras — e falar a língua que ele já entende. Quanto mais fácil é entender sua marca, menor o risco percebido. E quanto menor o risco, maior a confiança e mais rápida a decisão de compra. #Marketing #Vendas #CopadoMundo #Heineken #Negócios
Follow
10
0
4
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