Mute
Rafael Pilat - Mkt de Confiança
A Celsius não tentou ser uma nova Red Bull ou Monster. Encontrou um território que as gigantes ainda não dominavam: fitness + wellness + energia. Produto, posicionamento, creators, comunidade e distribuição transformaram a Celsius em uma das grandes forças do mercado de energéticos. A lição? Para enfrentar gigantes, talvez você não precise jogar melhor o jogo deles. Precisa criar o seu. #Celsius #RedBull #MonsterEnergy #Marketing #Negócios
Follow
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