Mute
Rafael Pilat - Mkt de Confiança
O Nubank entrou em um mercado dominado por Itaú e Bradesco e mudou uma das coisas mais difíceis de mudar: a forma como as pessoas confiam em um banco. Cartão roxo, simplicidade, experiência, atendimento e clientes como mídia transformaram uma necessidade em uma marca desejada. A lição? Para desafiar gigantes, você não precisa jogar melhor o jogo deles. Precisa encontrar o seu jogo. #Nubank #Itau #Bradesco #Marketing #Negócios
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