Mute
Rafael Pilat - Mkt de Confiança
A On não tentou ser maior que Nike e Adidas. Criou um território próprio. Produto reconhecível, tecnologia, posicionamento premium, Roger Federer, comunidade e lifestyle transformaram uma marca de corrida em objeto de desejo global. A lição? Marcas novas não precisam de décadas para construir relevância. Precisam saber gerar desejo e confiança. #OnRunning #Nike #Adidas #Marketing #Negócios
Follow
39
1
16
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