Mute
Rafael Pilat - Mkt de Confiança
O produto era praticamente o mesmo. A percepção, completamente diferente. O experimento do McDonald’s em Milão mostra uma das maiores lições de marketing: não basta entregar valor. O cliente precisa perceber esse valor. Desejo nasce da combinação entre produto, narrativa, contexto e experiência. #Marketing #Vendas #McDonalds #Negócios #Cliente
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