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Halim Kusuma
RAHASIA BESAR DIBALIK KESERIUSAN BISNIS KOPI!!!!! Kalau kopi kamu belum pernah di-cupping, berarti kamu belum tahu apa yang sebenarnya kamu jual. Rasa itu bukan asumsi. Bukan feeling. Bukan kata petani, bukan kata roaster. Rasa itu harus diuji, diukur, dan dipertanggungjawabkan. Tanpa cupping, kamu cuma jual cerita. Dengan cupping, kamu jual kualitas. Pasar specialty coffee bukan tempat untuk tebak-tebakan. Di sini, 0,5 poin bisa menentukan harga. 1 defect bisa menjatuhkan reputasi. Dan 1 kepu...
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