Mute
conhecimentodisruptivo
Depois de quase desaparecer do Brasil, a Starbucks voltou a apostar no país. A rede pretende abrir 35 lojas próprias em 2026, o maior número de inaugurações da marca na América Latina. A estratégia acontece após a crise da SouthRock, que deixou R$ 1,8 bilhão em dívidas. Desde 2024, a Zamp assumiu a operação e tenta recuperar a marca, adaptando o cardápio aos hábitos brasileiros. Agora, o desafio é transformar a Starbucks de um café ocasional em parte da rotina do consumidor. Fonte: Exame.
Ikuti
11
0
5
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