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TikToker paling banyak diikuti di dunia, Khaby Lame, mencapai kesepakatan bisnis besar dengan menjual sebagian perusahaannya Step Distinctive Limited kepada perusahaan Amerika Serikat Rich Sparkle Holdings senilai sekitar 900 juta dolar AS atau setara sekitar Rp 15,1 triliun. Dalam kesepakatan ini, Rich Sparkle mendapatkan hak komersial global atas brand Khaby selama 36 bulan ke depan, sementara Khaby tetap terlibat sebagai pemegang saham dan membuka peluang perluasan usahanya ke e-commerce.
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