Mute
Agata Russo
Se você acha que logo é apenas um desenho, talvez esse case te faça repensar. Durante a Copa do Mundo, estádios com naming rights de marcas que não são patrocinadoras oficiais da FIFA precisam ter suas identidades visuais cobertas. E foi exatamente isso que aconteceu com o estádio da Levi’s. A marca levou décadas construindo reconhecimento. Tanto que, mesmo com o nome escondido por um tecido, muita gente continuou sabendo exatamente qual estádio era. Isso é branding. #marketing #levis #copa2026
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