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Agata Russo
Quando a crise viral vira campanha de marketing (e das boas!). O CEO da Astronomer foi flagrado com a diretora de RH em um show do Coldplay, e a internet não perdoou. Mas a resposta da empresa? Uma aula de gestão de crise, branding e PR. Chamaram ninguém menos que Gwyneth Paltrow (ex do vocalista da banda 👀) pra estrelar um vídeo que começa com: “Obrigada pelo interesse repentino na Astronomer…” E, no lugar de se explicar… ela vendeu. Simplesmente GENIAL. #marketing #empreendedor
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